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Allister Frost
by
on March 29th, 2018

Why Facebook’s algorithms may have it in for your business

Last year, I wrote an article for IE Domain Registry about the relative merits of building a company’s online presence on social media platforms or websites. I concluded that any business that relies exclusively on being discovered through social networks had made a dangerous choice because their customer reach was vulnerable to changes on those platforms. Twelve months on, I’ve upgraded my assessment from ‘dangerous’ to ‘commercially suicidal’. This article explains why. Dancing to the algorithm Web algorithms, the clever formulas that make automated, rule-based decisions about the content we see online, hit the headlines in 2017. Used by online…

Naomi Temple
by
on March 21st, 2018

It’s now easier than ever to register a .ie online address

Registering a .ie online address is now easier and faster than ever as ‘liberalisation’ policy change comes into force today (March 21st). Previously, any individual or business registering a .ie online address had to prove that they had a valid claim to the desired name and a real, tangible connection to the island of Ireland. Our change to the registration process retains the requirement for applicants to prove their connection to Ireland but drops the need to prove a valid claim to a name. From now on, any individual or business with a provable connection to Ireland will be able…

Naomi Temple
by
on February 20th, 2018

SME ONLINE SUCCESS STORY: FRESH THINKING FOR TOP IRISH FISH SUPPLIER

Our recent dot ie Digital Health Index (Q4 2017) reveals that SMEs are realising the benefits of selling online. While only 40% of Irish SMEs with websites can take sales orders, it is a notable improvement on just 30% in the previous wave of research. One of our accredited registrars Letshost.ie, has highlighted a particular success story from one of their customers – Eat More Fish. Who is Eat More Fish? Eat More Fish is an Irish online fishmonger which sustainably sources high quality seafood locally from all corners of Ireland; from Donegal to Mayo, Galway to Cork and everywhere in…

Cathal McGivern
by
on February 2nd, 2018

Dot ie Domain Profile Report January 2018

2017 the strongest year on record for new .ie domains with 108 registered every day We’re delighted to publish the latest dot ie Domain Profile Report which examines the makeup of the .ie domain database. 2017 was a record-breaking year: 39,523 new domains were registered – an average of 108 every day. The figure is a 14% increase on 2016 and the best single year for new registrations. There are now 237,412 .ie domains in the database, a 7% increase on the previous year end and an almost 30% increase on five years ago. The increase was driven by nationwide…

Oonagh McCutcheon
by
on January 17th, 2018

Website costs for SMEs in Ireland: How much should you pay?

What’s in the ebook? After 20 years working with Irish businesses we’ve compiled all the information you need when deciding on a budget for your website. Our advice is broken down into practical and manageable tasks, showing you what you need to consider when going through the process. In this guide, we take a closer look at the costs involved, and how to make the most of your budget when developing a new website. The ebook profiles three typical Irish business scenarios for: •  Micro-business (less than 3 employees) •  Small business (less than 5 employees) •  Medium-sized business (up…

Naomi Temple
by
on December 18th, 2017

Creating positive online experiences

User Experience, or UX as it’s more commonly known, is an integral part to creating an effective website for your business. It refers to a person’s emotions and attitudes when using a product. UX design is the process of designing an online experience that’s easy, intuitive and useful to the visitor. Essentially it’s an approach to design that takes the user into account. It ensures that the layout and how the content flows across the website is in line with how people like to search and take in information. UX designers aim to understand how users interact online and so…