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Oonagh McCutcheon
by
on December 21st, 2018

Is your website good at selling online?

Everyone knows that consumers are increasingly moving to purchasing online and the main reasons are convenience, pricing and product availability. Irish SMEs are embracing online in ever increasing numbers.  If you’re an SME, you want to know what the key trends in Ireland are. OPTIMISE Programme We run a programme called OPTIMISE which is designed to help small and micro businesses improve their digital presence. In 2018, we helped 40 companies from the design, hardware and retail sectors. OPTIMISE measures each company’s digital presence under 10 separate headings. This includes the full range of factors from design and branding, to…

Naomi Temple
by
on December 3rd, 2018

As consumers gear up to spend billions this holiday season, only 3 in 10 SMEs can take sales orders online

While Irish consumers continue to spend into Christmas and the New Year, just 30%, or 3 in 10 Irish SMEs with websites, can take sales orders online, according to our SME Digital Health Index 2018 research. Our CEO David Curtin has warned Irish businesses that they will lose their customers to their competitors who are offering the choice and convenience of online shopping. Irish consumers are spending vast sums of money online, during the festive season and throughout the year. E-commerce is worth €12.3 billion to the Irish economy.* According to our Digital trends in Ireland 2018 research, conducted among…

Naomi Temple
by
on October 25th, 2018

6 in 10 people have used an emerging digital technology – Internet Day survey

Online dating, Bitcoin and diet tracking—Ireland’s digital habits revealed in our new Digital trends in Ireland 2018 Internet Day survey conducted among 1,000 people. The survey, conducted by Core Research among 1,000 people, was published today to mark Internet Day, a celebration of the internet and its contribution to society and the economy, hosted annually by us. The research reveals Ireland’s attitudes to and use of internet technology, our online shopping habits, and the digital behavioural divides between Dublin and Ireland’s regional towns. Key findings – There are 4 internet-enabled devices in every Irish household. – 6 in 10 people have…

Naomi Temple
by
on October 2nd, 2018

Internet Day 2018 – new ‘Digital Town’ initiative to combat low rates of e-commerce in Irish towns

We are delighted to launch our ‘Digital Town’ initiative as part of Internet Day 2018, taking place on 25 October. The Digital Town initiative seeks to highlight the economic, social and cultural benefits of the internet to towns across the country, and to ensure SMEs and local economies are realising the full potential of the digital age, particularly e-commerce. Gorey, Co Wexford has been selected as this year’s Digital Town. Gorey has been chosen for its achievements in cultivating a truly digital environment in the town, and for its ongoing successes in fully embracing digital for its residents and for local…

Naomi Temple
by
on September 20th, 2018

Digital activation campaign required to help SMEs maximise their digital presence

We are proud to present the SME Digital Health Index 2018, an annual survey of 1,000 Irish SMEs that measures attitudes to and use of digital assets. In the report, we recommend a national Digital Activation Campaign, to help online SMEs maximise their digital presence, as well as government funding and support programmes, to be managed directly by sector bodies and representative organisations. According to the SME Digital Health Index’s ‘Digital Skills Assessment’, which measures Irish SMEs’ digital skills capabilities on an ABC grading system based on their response to survey questions, SMEs scored an average B grade in ‘communicating’ and…

Naomi Temple
by
on August 30th, 2018

OPTIMISE Programme partnership with Retail Excellence

We are very pleased to partner with Retail Excellence, the largest retail industry representative body in Ireland, to assist in developing the e-commerce capabilities and online presence of  ten pharmacies nationwide through the OPTIMISE Programme. Each participant will receive a digital health check from expert digital consultants who will provide a list of tailored recommendations to help each pharmacy improve its online presence. A follow up review will monitor the improvements and future progress. The participants are granted fast-track access to the LEO Trading Online Voucher Scheme which provides financial assistance to implement potential improvements. The first five of these…