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Naomi Temple
by
on February 20th, 2018

SME ONLINE SUCCESS STORY: FRESH THINKING FOR TOP IRISH FISH SUPPLIER

Our recent dot ie Digital Health Index (Q4 2017) reveals that SMEs are realising the benefits of selling online. While only 40% of Irish SMEs with websites can take sales orders, it is a notable improvement on just 30% in the previous wave of research. One of our accredited registrars Letshost.ie, has highlighted a particular success story from one of their customers – Eat More Fish. Who is Eat More Fish? Eat More Fish is an Irish online fishmonger which sustainably sources high quality seafood locally from all corners of Ireland; from Donegal to Mayo, Galway to Cork and everywhere in…

Naomi Temple
by
on December 18th, 2017

Creating positive online experiences

User Experience, or UX as it’s more commonly known, is an integral part to creating an effective website for your business. It refers to a person’s emotions and attitudes when using a product. UX design is the process of designing an online experience that’s easy, intuitive and useful to the visitor. Essentially it’s an approach to design that takes the user into account. It ensures that the layout and how the content flows across the website is in line with how people like to search and take in information. UX designers aim to understand how users interact online and so…

Naomi Temple
by
on December 15th, 2017

Irish SMEs demand more digital skills training

Our latest dot ie Digital Health Index reveals almost a third (32%) of Irish SMEs want more digital skills and e-commerce training. As a result, we are recommending the rollout of a cross-industry digital skills programme for micro-businesses, that have begun their digital journey, but need help to access Ireland’s growing e-commerce market; as well as a Local Enterprise Office-run ‘buddy system’ that pairs up businesses with digital experts in their local area. E-commerce, is becoming an increasingly important part of Ireland’s economy. Ireland’s share of the European e-commerce market is €9 billion and is expected to grow to €14…

Oonagh McCutcheon
by
on November 23rd, 2017

How to make social media work for your business

Almost 70% of Irish social media users follow brands and businesses, with most doing so through mobile devices.  This ‘always-on’ connected community offers huge opportunities to engage with and learn about your audience. People are using social media for entertainment, news, catching up with friends and family, researching places, products, services and ideas.  For many, it’s the default medium, the place they go first thing in the morning to find out what’s happening in the world. Let’s take a very quick look at the most popular channels in Ireland (all statistics are from the Ipsos Mori tracker): Facebook Facebook is still…

by
on November 23rd, 2017

The value of user persona for your online business

What’s a persona? You’ve built your website and now you want to attract the right customers. A tactic being used by many companies is to use personas which is effectively a character or identity that sums up the customer in a snapshot view. Let’s take a closer look at what this involves and how creating personas can help improve your website experience. Personas are semi-fictional representations of your ideal customer but they are based on market research and real data about your existing customers. They are sometimes referred to as buyer personas, particularly in relation to retail marketing.  They help improve…

Oonagh McCutcheon
by
on October 2nd, 2017

SME Success Story – ie website fundamental to success of business consultancy start-up

Better Website, Better Engagement Accredited Registrar Hosting Ireland has identified a trend where more and more clients are trying to add functionality to their website, even if it’s not what might be termed e-commerce. Businesses are starting to get savvy to the fact that website visitors want to do more than just find out information, even in traditional market sectors such as consultancy. A website should be the hub of all your activity offline and online, and should assist you in engaging customers. Natalie Cooke’s Success Natalie Cooke Consulting came from small beginnings and is now an award-winning business development consultancy firm. Founder…