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Naomi Temple
by
on December 18th, 2017

Creating positive online experiences

User Experience, or UX as it’s more commonly known, is an integral part to creating an effective website for your business. It refers to a person’s emotions and attitudes when using a product. UX design is the process of designing an online experience that’s easy, intuitive and useful to the visitor. Essentially it’s an approach to design that takes the user into account. It ensures that the layout and how the content flows across the website is in line with how people like to search and take in information. UX designers aim to understand how users interact online and so…

Naomi Temple
by
on December 15th, 2017

Irish SMEs demand more digital skills training

Our latest dot ie Digital Health Index reveals almost a third (32%) of Irish SMEs want more digital skills and e-commerce training. As a result, we are recommending the rollout of a cross-industry digital skills programme for micro-businesses, that have begun their digital journey, but need help to access Ireland’s growing e-commerce market; as well as a Local Enterprise Office-run ‘buddy system’ that pairs up businesses with digital experts in their local area. E-commerce, is becoming an increasingly important part of Ireland’s economy. Ireland’s share of the European e-commerce market is €9 billion and is expected to grow to €14…

Oonagh McCutcheon
by
on November 23rd, 2017

How to make social media work for your business

Almost 70% of Irish social media users follow brands and businesses, with most doing so through mobile devices.  This ‘always-on’ connected community offers huge opportunities to engage with and learn about your audience. People are using social media for entertainment, news, catching up with friends and family, researching places, products, services and ideas.  For many, it’s the default medium, the place they go first thing in the morning to find out what’s happening in the world. Let’s take a very quick look at the most popular channels in Ireland (all statistics are from the Ipsos Mori tracker): Facebook Facebook is still…

by
on November 23rd, 2017

The value of user persona for your online business

What’s a persona? You’ve built your website and now you want to attract the right customers. A tactic being used by many companies is to use personas which is effectively a character or identity that sums up the customer in a snapshot view. Let’s take a closer look at what this involves and how creating personas can help improve your website experience. Personas are semi-fictional representations of your ideal customer but they are based on market research and real data about your existing customers. They are sometimes referred to as buyer personas, particularly in relation to retail marketing.  They help improve…

by
on May 13th, 2016

Only 4 days to go – You can get a 1 and 2 letter .ie website name from May 16th

When can I get one? 1 and 2 letter .ie domains will soon be available to anybody to register. In the domain trade we call this General Availability (GA) which will launch at 11 am, this coming Monday, 16th May 2016. Why should I want one? These are short, memorable and catchy names that your customers will easily remember. They can also help you to build an instantly memorable brand both online and offline. For example, a company or organisation whose name is regularly abbreviated would be very interested in getting a 2 letter domain.  Think of the political parties…

by
on April 28th, 2016

A shocking business story* – what happens when you don’t renew your .ie?

Meet Jessica the jeweller She is an Irish online retailer selling her own brand of hand-made craft goods on her website www.justjewels.ie. Jessica uses her website to sell her jewellery to happy customers all over the world. Her customers love her Celtic themed designs and business is going well. One day Jessica noticed that something was wrong with her email package and she couldn’t figure out what the glitch was. She tried to fix it herself, she Googled it, she YouTubed it, she asked friends but she just couldn’t fix it herself. Admitting defeat Jessica eventually forked over a lot of…