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Allister Frost
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on March 29th, 2018

Why Facebook’s algorithms may have it in for your business

Last year, I wrote an article for IE Domain Registry about the relative merits of building a company’s online presence on social media platforms or websites. I concluded that any business that relies exclusively on being discovered through social networks had made a dangerous choice because their customer reach was vulnerable to changes on those platforms. Twelve months on, I’ve upgraded my assessment from ‘dangerous’ to ‘commercially suicidal’. This article explains why. Dancing to the algorithm Web algorithms, the clever formulas that make automated, rule-based decisions about the content we see online, hit the headlines in 2017. Used by online…

Allister Frost
by
on February 20th, 2017

Which is better: a website or a Facebook page?

Let’s try to end an old debate. Which is more important for a business: having a website or a Facebook page? Many small business owners are perplexed by this choice. Some complain about low visitor numbers to their website and a confusing array of site maintenance tasks. Meanwhile, those building their reputation through social networks like Facebook, LinkedIn and Twitter seem to enjoy simple and free access to an ever-growing audience of followers. According to a recent study by IEDR, 62% of Irish SMEs now have a social media presence. The dot ie Digital Health Index also shows that 93%…