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on February 2nd, 2018

Dot ie Domain Profile Report January 2018

2017 the strongest year on record for new .ie domains with 108 registered every day We’re delighted to publish the latest dot ie Domain Profile Report which examines the makeup of the .ie domain database. 2017 was a record-breaking year: 39,523 new domains were registered – an average of 108 every day. The figure is a 14% increase on 2016 and the best single year for new registrations. There are now 237,412 .ie domains in the database, a 7% increase on the previous year end and an almost 30% increase on five years ago. The increase was driven by nationwide…

on November 23rd, 2017

The value of user persona for your online business

What’s a persona? You’ve built your website and now you want to attract the right customers. A tactic being used by many companies is to use personas which is effectively a character or identity that sums up the customer in a snapshot view. Let’s take a closer look at what this involves and how creating personas can help improve your website experience. Personas are semi-fictional representations of your ideal customer but they are based on market research and real data about your existing customers. They are sometimes referred to as buyer personas, particularly in relation to retail marketing.  They help improve…