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on April 25th, 2017

Competitor benchmarking – keeping your customers close… but your competitors even closer!

It is always a good idea to keep an eye on your competitors. When it comes to their online presence, checking what your rivals do can show you what works well for them. This process is known as benchmarking and it works by observing your peers and putting yourself in the shoes of a customer that is using their website.  The idea is not to copy what your rival is doing but to pick up tips and tactics that you might apply to your own online business. So how do I benchmark my online presence against my competitors? When benchmarking…

on April 12th, 2017

How to build a content calendar for your business

The goal of publishing content is to attract, engage and acquire business from your target audience.  Content Marketing can help you to grow your social media audience, build awareness and trust, enhance SEO ranking, drive web traffic and generate leads.  When done well, it can give online sales a boost. Examples of Content Marketing include social media posts, images, videos, infographics, blogs and surveys.   In general, visual content tends to attract more attention.  It is favoured by some social media channels and users (for example a Tweet with an image is more likely to earn customer engagement by being shared…

on March 20th, 2017

Why Irish people shop online overseas and how to make them spend with you

According to some of the latest statistics for online spending in Ireland, the digital economy is now worth about 6% of Ireland’s GDP with 94% of Irish internet users now shopping online.  Average adult online spending per month has been rising by 13% since 2014, from €71 to €80 per month per person.  In parallel, consumer spending grew by just 9% in the same period. It’s predicted that the value of online spending will almost double between now and 2021, rising from an estimated €7.5bn to €14.1bn. Unfortunately, about 60% of Irish online shopping still goes abroad. As an Irish retailer, how…

on March 9th, 2017

64% of Irish consumers have little to no trust in businesses that use free email addresses like Gmail and Eircom

We surveyed 1,000 Irish consumers about their trust levels in online businesses and the results were conclusive. Almost two-thirds of Irish consumers—64 percent—have little to no trust in businesses that use free email addresses like Gmail and Eircom. In contrast, 77 percent said they trust companies that use professional email addresses, like a .ie address registered to a business name (e.g. The research, conducted by Ignite, also found that consumers have four times more trust in a company that has a website (65 percent) versus one that does not (17 percent). Companies that do not have a website but use…

on March 7th, 2017

Taking your business online? Start with a blank sheet!

When you’re building a new website or planning an upgrade to your existing website, there are some key steps you need to take to ensure you are building an effective, user-friendly online presence for your company. Let’s take a look at the steps involved in planning your website. Decide the purpose of your website What are you trying to sell – is it a product or service?  This will determine the type, style and layout of your website. If you are selling physical products online, a gallery area will be needed to display the products so strong and professional imagery…

on February 27th, 2017

How technology changes your customers – watch Allister Frost’s Internet Day 2016 keynote presentation

Last week one of our Internet Day 2016 keynote speakers, Allister Frost, wrote a blog post for us about which is better, a website or a Facebook page. The full post is well worth your time as Allister touched on some interesting issues for SMEs such as the fact that social networks exist in a perpetual state of reinvention and that business posts will rarely reach more than 10% of your connections on Facebook. With this in mind, we thought it would be a good time to share Allister’s entire keynote presentation from Ireland’s Internet Day 2016 to see what other interesting…