What’s a persona? You’ve built your website and now you want to attract the right customers. A tactic being used by many companies is to use personas which is effectively a character or identity that sums up the customer in a snapshot view. Let’s take a closer look at what this involves and how creating personas can help improve your website experience. Personas are semi-fictional representations of your ideal customer but they are based on market research and real data about your existing customers. They are sometimes referred to as buyer personas, particularly in relation to retail marketing.  They help improve…

Better Website, Better Engagement Accredited Registrar Hosting Ireland has identified a trend where more and more clients are trying to add functionality to their website, even if it’s not what might be termed e-commerce. Businesses are starting to get savvy to the fact that website visitors want to do more than just find out information, even in traditional market sectors such as consultancy. A website should be the hub of all your activity offline and online, and should assist you in engaging customers. Natalie Cooke’s Success Natalie Cooke Consulting came from small beginnings and is now an award-winning business development consultancy firm. Founder…

We know that the Irish share of the digital marketplace is worth almost €9 billion*. Irish consumers have embraced digital technology and made it part of their daily lives. This has led to a change in their expectations and the ability to browse, buy and transact online is now the accepted norm. However, according to our last dot ie Digital Health Index, we also know that 1 in 5 Irish SMEs still has no online presence. We decided to conduct a survey to find out the value of a website to Irish businesses. We asked 500 Irish SMEs** if they…