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Oonagh McCutcheon
by
on December 21st, 2018

Is your website good at selling online?

Everyone knows that consumers are increasingly moving to purchasing online and the main reasons are convenience, pricing and product availability. Irish SMEs are embracing online in ever increasing numbers.  If you’re an SME, you want to know what the key trends in Ireland are. OPTIMISE Programme We run a programme called OPTIMISE which is designed to help small and micro businesses improve their digital presence. In 2018, we helped 40 companies from the design, hardware and retail sectors. OPTIMISE measures each company’s digital presence under 10 separate headings. This includes the full range of factors from design and branding, to…

Oonagh McCutcheon
by
on July 27th, 2018

75% of Irish websites are not using security software

The recent release of Google Chrome (version 68) means that thousands of HTTP websites display a ‘Not secure’ message to your website visitors. This means that these websites do not have an SSL certificate or it has not been configured properly. SSL is a standard security technology that creates a trusted environment where potential customers feel safe and confident in making purchases. Websites that have an SSL certificate will display as HTTPS. A ‘Not secure’ message will make consumers very wary of visiting your website or transacting with you.  It could mean lost sales or business going to your secure…

Oonagh McCutcheon
by
on July 12th, 2018

5 simple steps to link your Gmail and professional email address

It is vital to have a professional email for your business as it builds trust and confidence amongst your customers, suppliers and potential customers.  When you move from being a freelancer and are ready to become a fully-fledged small or micro business, it’s time to up your game online. Why is it important?  Research shows that consumers need to be able to trust the website they are browsing or shopping from.  In fact, in our Consumer Trust Research, 77% said they trust companies that have a professional email address such as peter@bestplumber.ie as opposed to peter@hotmail.com or an eircom.net address. …

Oonagh McCutcheon
by
on January 17th, 2018

Website costs for SMEs in Ireland: How much should you pay?

What’s in the ebook? After 20 years working with Irish businesses we’ve compiled all the information you need when deciding on a budget for your website. Our advice is broken down into practical and manageable tasks, showing you what you need to consider when going through the process. In this guide, we take a closer look at the costs involved, and how to make the most of your budget when developing a new website. The ebook profiles four typical Irish business scenarios for: •  Start-up (1 part time staff) •  Micro business (less than 3 employees) •  Small business (less…

Oonagh McCutcheon
by
on November 23rd, 2017

How to make social media work for your business

Almost 70% of Irish social media users follow brands and businesses, with most doing so through mobile devices.  This ‘always-on’ connected community offers huge opportunities to engage with and learn about your audience. People are using social media for entertainment, news, catching up with friends and family, researching places, products, services and ideas.  For many, it’s the default medium, the place they go first thing in the morning to find out what’s happening in the world. Let’s take a very quick look at the most popular channels in Ireland (all statistics are from the Ipsos Mori tracker): Facebook Facebook is still…

Oonagh McCutcheon
by
on October 2nd, 2017

SME Success Story – ie website fundamental to success of business consultancy start-up

Better Website, Better Engagement Accredited Registrar Hosting Ireland has identified a trend where more and more clients are trying to add functionality to their website, even if it’s not what might be termed e-commerce. Businesses are starting to get savvy to the fact that website visitors want to do more than just find out information, even in traditional market sectors such as consultancy. A website should be the hub of all your activity offline and online, and should assist you in engaging customers. Natalie Cooke’s Success Natalie Cooke Consulting came from small beginnings and is now an award-winning business development consultancy firm. Founder…