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Oonagh McCutcheon
by
on May 20th, 2019

Much more than connectivity

“The Irish domain registry agency IEDR, does a regular report called the SME Digital Health Index. This is a report that looks at the digital health of smaller businesses in Ireland and critically, includes figures for micro enterprises”, writes Paul Hearns, Editor of TechPro magazine: Read here:     TechPro Magazine 1st May 2019      

Oonagh McCutcheon
by
on May 1st, 2019

‘Digital Skills for Citizens’ Programme

  The Internet gives people all over the world, instant access to an endless supply of knowledge and entertainment. You can learn about almost any topic or question you may have. There are also millions of videos on site that help explain various subjects and even online courses you can take and help teach you about many different subjects. However, almost ONE in every SEVEN adults living in Ireland have never used the internet. ​The Department of Communications, Climate Action and Environment launched the  ‘Digital Skills for Citizens’ Programme which focuses on supporting and empowering citizens to participate fully in Ireland’s digital economy…

Oonagh McCutcheon
by
on December 21st, 2018

Is your website good at selling online?

Everyone knows that consumers are increasingly moving to purchasing online and the main reasons are convenience, pricing and product availability. Irish SMEs are embracing online in ever increasing numbers.  If you’re an SME, you want to know what the key trends in Ireland are. We run a programme called OPTIMISE which is designed to help small and micro businesses improve their digital presence. In 2018, we helped 40 companies from the design, hardware and retail sectors. OPTIMISE measures each company’s digital presence under 10 separate headings. This includes the full range of factors from design and branding, to content and…

Oonagh McCutcheon
by
on July 27th, 2018

75% of Irish websites are not using security software

The recent release of Google Chrome (version 68) means that thousands of HTTP websites display a ‘Not secure’ message to your website visitors. This means that these websites do not have an SSL certificate or it has not been configured properly. SSL is a standard security technology that creates a trusted environment where potential customers feel safe and confident in making purchases. Websites that have an SSL certificate will display as HTTPS. A ‘Not secure’ message will make consumers very wary of visiting your website or transacting with you.  It could mean lost sales or business going to your secure…

Oonagh McCutcheon
by
on July 12th, 2018

5 simple steps to link your Gmail and professional email address

It is vital to have a professional email for your business as it builds trust and confidence amongst your customers, suppliers and potential customers.  When you move from being a freelancer and are ready to become a fully-fledged small or micro business, it’s time to up your game online. Why is it important?  Research shows that consumers need to be able to trust the website they are browsing or shopping from.  In fact, in our Consumer Trust Research, 77% said they trust companies that have a professional email address such as peter@bestplumber.ie as opposed to peter@hotmail.com or an eircom.net address. …

Oonagh McCutcheon
by
on January 17th, 2018

Website costs for SMEs in Ireland: How much should you pay?

What’s in the ebook? After 20 years working with Irish businesses we’ve compiled all the information you need when deciding on a budget for your website. Our advice is broken down into practical and manageable tasks, showing you what you need to consider when going through the process. In this guide, we take a closer look at the costs involved, and how to make the most of your budget when developing a new website. The ebook profiles four typical Irish business scenarios for: •  Start-up (1 part time staff) •  Micro business (less than 3 employees) •  Small business (less…