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Oonagh McCutcheon
by
on April 27th, 2017

What is the value of a website?

We know that the Irish share of the digital marketplace is worth almost €9 billion*. Irish consumers have embraced digital technology and made it part of their daily lives. This has led to a change in their expectations and the ability to browse, buy and transact online is now the accepted norm. However, according to our last dot ie Digital Health Index, we also know that 1 in 5 Irish SMEs still has no online presence. We decided to conduct a survey to find out the value of a website to Irish businesses. We asked 500 Irish SMEs** if they…