OPTIMISE Fund Winners 2014 Case Study

Read about all of the winners of the 2014 OPTIMISE Fund.

OPTIMISE Fund Winners 2014

As always the winners of the OPTIMISE Fund were a diverse group of SMEs and micro-enterprises including family run businesses, emerging and established companies from the food, travel and tourism, media and publishing, retail and technology sectors. 

For full details of all of the winners, along with summaries of how they used the fund please read our breakdown of the IEDR OPTIMISE 2014 Fund Winners.

OPTIMISE Fund Winner Details
Make-a-Wish Foundation
Charity organisation who grant wishes to children between the ages of 3 and 17, who are battling life threatening medical conditions throughout Ireland.
Kilkenny Tourist Hostel


Hostel providing budget accommodation for up to sixty guests in the centre of Kilkenny.
Love Achill


Achill Island based company providing tourist and surfing related services while also producing bespoke gift products for wholesale and retail customers.
JF Sports


Retail sports shop specialising in running and football related products based in Carlow.
Sex Siopa
An online adult retailer focussed in safe, health focussed and well produced accessories.
Dublin Taxi Transfers
An online booking agency which allows customers to book a taxi from Dublin Airport to destinations all around Ireland,
JW Weldon


A fourth generation family jewellery business specialising in diamond engagement rings, antique jewellery and Irish silver.
Party Mad
Family run online business retailing fancy dress costumes, party supplies, and balloons throughout Ireland.
Backstage Theatre
Purpose built theatre located just outside Longford town which comprises a 212 seat auditorium and gallery and performance space.
Donegal Shop
Dublin based family business retailing Irish crafts, knitwear, wool and tweeds from Donegal and other parts of the country.
Mission Possible
A Galway based SAAS cloud reward and recognition platform which enables companies to reward their staff by getting personal tasks completed for them whilst they are working.
Stonechat Jewellers
A contemporary jewellery store specialising in hand-made Irish designs created in their in-store workshop and by selected designers.
House of Ireland


A retail business specialising in the sale of Irish clothing, jewellery, china, linen and crafts.
Extreme Ireland
Tour provider offering daily tours of Ireland’s major attractions along with adventure tours and climbing and mountain skills courses.
Dublin based provider of office supplies and services to the business sector throughout Ireland.