– Latest initiative brings to €350,000 the investment by IEDR this year in encouraging Irish SMEs online –
The IE Domain Registry (IEDR), the managed registry for Ireland’s official internet address .ie, today announced its support for a new campaign calledGetting Irish Business Online, a major initiative welcomed by Government and launched by An Taoiseach to encourage Irish companies online. The initiative will provide businesses with an easy-to-use package on how to register and set up their first website using free customisable website templates, with advice on business e-mail set-up.
To support the campaign, IEDR has announced it will reduce the cost of registration for all new .ie domain name registered through any of its accredited registrars for the next six months, and provide its registrars with joint promotional materials, through www.why.ie. A full list of accredited registrars for .ie domain names is available at www.why.ie.
IEDR’s involvement in the Getting Irish Business Online campaign is the latest in a series of initiatives by the Registry to highlight the potential of the Internet which remains largely untapped by small businesses in Ireland. It follows the launch, last week, of IEDR’s €100,000 OPTIMISE e-commerce website development fund to help ten Irish SMEs with existing .ie websites to begin the process of optimising their existing online presence to a more fully featured, transactional website.
Combined, the initiative brings to €350,000 the value of IEDR’s investment this year in projects designed to encourage Irish companies online and to exploit their existing web presence further. Working with its partners and stakeholders, the IEDR initiatives come in response to the findings of the Registry’s inaugural Domain Name Industry Report, published in November 2010, which found that Irish companies continue to lag behind their European counterparts’ adoption of the Internet and new technologies.
IEDR’s research found that only 66% of Irish businesses had any kind of website by 2009, compared with 40% in 2000. Of those 66%, only 21% had e-commerce functionality on their website, a marginal increase of just 3% since 2000.
Commenting on IEDR’s support for Getting Irish Business Online, Mr. David Curtin, Chief Executive of the IE Domain Registry, said “IEDR’s involvement in the Getting Irish Business Online campaign forms part of the commitment by the Registry to promote Internet usage and participation and support projects designed not only to get businesses online, but also show them how they can fully exploit the Internet as a valuable sales and marketing tool. Our research shows that Irish SMEs in particular have a lot of ground to make up and we hope that through our involvement, more micro-enterprises will take this opportunity to act now and ensure their business takes full advantage of what the Internet has to offer.”