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Naomi Temple
by
on July 16th, 2018

OPTIMISE Programme – supporting industry bodies to assist SMEs to develop their online presence

Up to 40 Irish SMEs will benefit from an improved online presence and enhanced e-commerce sales potential, through our OPTIMISE programme this year. Now in its eighth year, the OPTIMISE programme has assisted over 130 small and micro-business owners to hone their digital skills and capabilities and enhance their e-commerce potential to realise and grow online sales. To date, we have invested €742,000 in the programme. According to figures from our Digital Health Index (Q4 2017), nearly three-quarters of Irish SMEs do not engage in e-commerce and almost 20 percent of Irish SMEs have no online presence. This is despite…

Oonagh McCutcheon
by
on July 12th, 2018

5 simple steps to link your Gmail and professional email address

It is vital to have a professional email for your business as it builds trust and confidence amongst your customers, suppliers and potential customers.  When you move from being a freelancer and are ready to become a fully-fledged small or micro business, it’s time to up your game online. Why is it important?  Research shows that consumers need to be able to trust the website they are browsing or shopping from.  In fact, in our Consumer Trust Research, 77% said they trust companies that have a professional email address such as peter@bestplumber.ie as opposed to peter@hotmail.com or an eircom.net address. …

Naomi Temple
by
on May 14th, 2018

What’s the value of a website?

Getting online is a crucial part of growing your business. A modern, well-designed website can help you market your products and services, attract new customers and drive revenue growth. An e-commerce enabled website is a digital shopfront, allowing you to sell to new and existing customers at home and abroad. Here are some key findings from our research. You can earn more money Having a website can improve your turnover. According to our Digital Health Index, digital-savvy Irish SMEs take home, on average, an additional €26,825 a year by selling their products and services on their website. This figure is…

Allister Frost
by
on March 29th, 2018

Why Facebook’s algorithms may have it in for your business

Last year, I wrote an article for IE Domain Registry about the relative merits of building a company’s online presence on social media platforms or websites. I concluded that any business that relies exclusively on being discovered through social networks had made a dangerous choice because their customer reach was vulnerable to changes on those platforms. Twelve months on, I’ve upgraded my assessment from ‘dangerous’ to ‘commercially suicidal’. This article explains why. Dancing to the algorithm Web algorithms, the clever formulas that make automated, rule-based decisions about the content we see online, hit the headlines in 2017. Used by online…

Naomi Temple
by
on March 21st, 2018

It’s now easier than ever to register a .ie online address

Registering a .ie online address is now easier and faster than ever as ‘liberalisation’ policy change comes into force today (21 March). Previously, any individual or business registering a .ie online address had to prove that they had a valid claim to the desired name and a real, tangible connection to the island of Ireland. Our change to the registration process retains the requirement for applicants to prove their connection to Ireland but drops the need to prove a valid claim to a name. From now on, any individual or business with a provable connection to Ireland will be able…

Naomi Temple
by
on February 20th, 2018

SME ONLINE SUCCESS STORY: FRESH THINKING FOR TOP IRISH FISH SUPPLIER

Our recent dot ie Digital Health Index (Q4 2017) reveals that SMEs are realising the benefits of selling online. While only 40% of Irish SMEs with websites can take sales orders, it is a notable improvement on just 30% in the previous wave of research. One of our accredited registrars Letshost.ie, has highlighted a particular success story from one of their customers – Eat More Fish. Who is Eat More Fish? Eat More Fish is an Irish online fishmonger which sustainably sources high quality seafood locally from all corners of Ireland; from Donegal to Mayo, Galway to Cork and everywhere in…