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on February 2nd, 2018

Dot ie Domain Profile Report January 2018

2017 the strongest year on record for new .ie domains with 108 registered every day We’re delighted to publish the latest dot ie Domain Profile Report which examines the makeup of the .ie domain database. 2017 was a record-breaking year: 39,523 new domains were registered – an average of 108 every day. The figure is a 14% increase on 2016 and the best single year for new registrations. There are now 237,412 .ie domains in the database, a 7% increase on the previous year end and an almost 30% increase on five years ago. The increase was driven by nationwide…

Oonagh McCutcheon
by
on January 17th, 2018

Website costs for SMEs in Ireland: How much should you pay?

What’s in the ebook? After 20 years working with Irish businesses we’ve compiled all the information you need when deciding on a budget for your website. Our advice is broken down into practical and manageable tasks, showing you what you need to consider when going through the process. In this guide, we take a closer look at the costs involved, and how to make the most of your budget when developing a new website. The ebook profiles four typical Irish business scenarios for: •  Start-up (1 part time staff) •  Micro business (less than 3 employees) •  Small business (less…

Naomi Temple
by
on December 18th, 2017

Creating positive online experiences

User Experience, or UX as it’s more commonly known, is an integral part to creating an effective website for your business. It refers to a person’s emotions and attitudes when using a product. UX design is the process of designing an online experience that’s easy, intuitive and useful to the visitor. Essentially it’s an approach to design that takes the user into account. It ensures that the layout and how the content flows across the website is in line with how people like to search and take in information. UX designers aim to understand how users interact online and so…

Naomi Temple
by
on December 15th, 2017

Irish SMEs demand more digital skills training

Our latest dot ie Digital Health Index reveals almost a third (32%) of Irish SMEs want more digital skills and e-commerce training. As a result, we are recommending the rollout of a cross-industry digital skills programme for micro-businesses, that have begun their digital journey, but need help to access Ireland’s growing e-commerce market; as well as a Local Enterprise Office-run ‘buddy system’ that pairs up businesses with digital experts in their local area. E-commerce, is becoming an increasingly important part of Ireland’s economy. Ireland’s share of the European e-commerce market is €9 billion and is expected to grow to €14…

Oonagh McCutcheon
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on November 23rd, 2017

How to make social media work for your business

Almost 70% of Irish social media users follow brands and businesses, with most doing so through mobile devices.  This ‘always-on’ connected community offers huge opportunities to engage with and learn about your audience. People are using social media for entertainment, news, catching up with friends and family, researching places, products, services and ideas.  For many, it’s the default medium, the place they go first thing in the morning to find out what’s happening in the world. Let’s take a very quick look at the most popular channels in Ireland (all statistics are from the Ipsos Mori tracker): Facebook Facebook is still…

David Curtin
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on November 23rd, 2017

Founding Ireland’s Internet Policy Forum – a call to action

Against a backdrop of conflicting EU and US regulatory frameworks, IEDR chief executive David Curtin sets out the case for Ireland’s new Internet Policy Forum announced at Internet Day on 26 October Ireland is in a uniquely difficult position, caught in the crosshairs between opposing US and European systems of regulation and business practice. The opposing regulatory cultures of free speech and privacy are fundamentally incompatible. We are home to nine of the top ten global software companies and nine of the top fifteen internet companies, collectively employing tens of thousands of people. Their business is data—our data, and our…