Retailers have to be online to be relevant
He writes that he is amazed and disappointed to still see such a low number of SMEs with an online presence from our SME Digital Health Index 2019 findings.
Quite bizarrely, many of these resisters are active online customers in their own lives.
“SME retailers cannot ignore this and simply must have online sales processing ability. There are significant benefits to it and, rather than resisting it, see it as a way of keeping your doors open 24/7.
You will also increase your relevance to a customer whose buying habits are changing.”
In the article, Alan provides some great tips to support retailers in developing an online trading presence:
- Change your mindset
- Develop a website, not just a Facebook page
- Show products online
- Enable sales at some level
- Remove blockages to selling
- Manage your time
- Seek training
Read full article: Retailers have to be online to be relevant.