…and marketing campaigns to target the most relevant people for your business. Getting an accurate persona of your customer. It all starts with painting a picture of your unique personas. In order to be effective, personas need to be based on data-driven research. Yes, you know your customers best but personas need to be based on…
…Better Website, Better Engagement Accredited Registrar Hosting Ireland has identified a trend where more and more clients are trying to add functionality to their website, even if it’s not what might be termed e-commerce. Businesses are starting to get savvy to the fact that website visitors want to do more than just find out information, even in…
…ie domain. Why is this being proposed? We want to make it faster and easier for those with real Irish connections to get a dot ie. We want to grow dot ie, especially with Irish Small Office/Home Office/Micro businesses. We want to remove the ‘claim’ requirement, as applicants can’t prove future ‘claims’ (e.g. new start-up businesses…
…competitive. Our own research has shown that 83% of consumers expect a business to have an online presence and 74% find it frustrating when it does not. “A poor or absent broadband connection restricts many businesses from reaching out to new customers, conducting market research and, most importantly, engaging in e-commerce. Ireland’s share of the European…
…kind of login or card details if they suspect that the site is not secure, particularly in the context of recent website hacks. Still not convinced that you need one? What if we told you an SSL certificate could help with your search engine ranking and SEO? In addition to the security benefits, SSL plays a direct…
…visitors versus returning visitors to the website Source – where does your website traffic come from? This is just scratching the surface of Google Analytics. Vast amounts of information are available from the tool but knowing the basics is a great place to start. For other quick wins, you can also see where your visitors are…
