…of the EU 27. The European Commission has had enough and thrown down the gauntlet. Now Ireland is the battleground for the opposing forces of EU regulators and US corporations. In the first skirmishes, the EU had victories. It won the “right to be forgotten” for EU citizens on Google and other search engines; the repeal…

…and marketing campaigns to target the most relevant people for your business. Getting an accurate persona of your customer. It all starts with painting a picture of your unique personas. In order to be effective, personas need to be based on data-driven research. Yes, you know your customers best but personas need to be based on…

…Better Website, Better Engagement Accredited Registrar Hosting Ireland has identified a trend where more and more clients are trying to add functionality to their website, even if it’s not what might be termed e-commerce. Businesses are starting to get savvy to the fact that website visitors want to do more than just find out information, even in…

…Wikipedia founder Jimmy Wales will visit Dublin in October to discuss the fight against fake news, the launch of his recent news website WikiTRIBUNE, and how threats to online knowledge-sharing can be combatted with evidence-based journalism. We are absolutely delighted to host Mr Wales at our event celebrating Ireland’s Internet Day in Trinity College Dublin…

…competitive. Our own research has shown that 83% of consumers expect a business to have an online presence and 74% find it frustrating when it does not. “A poor or absent broadband connection restricts many businesses from reaching out to new customers, conducting market research and, most importantly, engaging in e-commerce. Ireland’s share of the European…