…website against those with similar traffic levels in your industry. You can also compare your own analytics data – time on site, bounce rate, the number of pages viewed, total users – with that of your competitors. 2. Alexa.com is a benchmarking site where you can evaluate competitors’ online performance such as website traffic, statistics and…

…IP address (e.g. 176.176.88.25) which computers use to make sure that the user ends up on the correct web page. Given that DNS is so fundamentally important to our daily use of the Internet, it can be an attractive target for an attacker to subvert or hijack. By default, most user queries go through a DNS…

…rugby games, summertime offers, Winter specials, back to school bargains etc. A quick search for trending topics on Twitter can yield great ideas for how to engage with people online. Know your audience When pulling together your content plan, always start with your target audience.  Think about their likes and dislikes, their demographics and their digital…

…to a business name (e.g. customerservice@localbusiness.ie). The research, conducted by Ignite, also found that consumers have four times more trust in a company that has a website (65 percent) versus one that does not (17 percent). Companies that do not have a website but use social media, like a Facebook page or Twitter account, to connect…

…amazon.com and research how they set out the journey from the homepage through to product lines and purchasing points.  Look also at their data capture points – when do they ask for email addresses? How do they learn more about their customers? All of this research will help you pinpoint the style you want for your…

…Last week one of our Internet Day 2016 keynote speakers, Allister Frost, wrote a blog post for us about which is better, a website or a Facebook page. The full post is well worth your time as Allister touched on some interesting issues for SMEs such as the fact that social networks exist in a perpetual state…