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Founding Ireland’s Internet Policy Forum – a call to action

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by on November 2nd, 2017

…of the EU 27. The European Commission has had enough and thrown down the gauntlet. Now Ireland is the battleground for the opposing forces of EU regulators and US corporations. In the first skirmishes, the EU had victories. It won the “right to be forgotten” for EU citizens on Google and other search engines; the repeal…

The value of a user persona for your online business

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by on October 19th, 2017

…and marketing campaigns to target the most relevant people for your business. Getting an accurate persona of your customer. It all starts with painting a picture of your unique personas. In order to be effective, personas need to be based on data-driven research. Yes, you know your customers best but personas need to be based on…

SME Success Story – ie website fundamental to success of business consultancy start-up

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by on October 2nd, 2017

…Enterprise Office). Integral to the success of Natalie Cooke Consulting has been the profile of the website nataliecooke.ie. With offices in Waterford and a reach that covers the South East stretching to Cork and Dublin. Meeting the demands of clients across such a large geographical area is certainly a challenge for a small business. ‘Networking is…

Liberalisation – proposed change

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by on August 23rd, 2017

…ie domain. Why is this being proposed? We want to make it faster and easier for those with real Irish connections to get a dot ie. We want to grow dot ie, especially with Irish Small Office/Home Office/Micro businesses. We want to remove the ‘claim’ requirement, as applicants can’t prove future ‘claims’ (e.g. new start-up businesses…

112 new .ie domains registered every day in first half of 2017

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by on August 17th, 2017

…competitive. Our own research has shown that 83% of consumers expect a business to have an online presence and 74% find it frustrating when it does not. “A poor or absent broadband connection restricts many businesses from reaching out to new customers, conducting market research and, most importantly, engaging in e-commerce. Ireland’s share of the European…

How can I protect my website and make sure customers know it’s safe?

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by on July 28th, 2017

…kind of login or card details if they suspect that the site is not secure, particularly in the context of recent website hacks. Still not convinced that you need one? What if we told you an SSL certificate could help with your search engine ranking and SEO?  In addition to the security benefits, SSL plays a direct…