…Pages per session – the average number of pages visited on the website Average time on page –how long did they spend on a given page of your website Bounce Rate – the percentage of visitors who leave the website after viewing only one page New vs. Returning visitors – this is the ratio of new…

…the SMEs that are online, few can engage in e-commerce (selling online): 30 percent can take sales orders or process payments, while just 29 percent can accept bookings or reservations online. Only 37 percent of SMEs promote their businesses online, spending an average of €161 per year on search engine and social media marketing. While these…

…this research and what you would like to know about how your customers use your website. Here are some useful questions that will get you started with your customer survey: – What is your first impression of our website? – What was the goal of your visit? – Did you find the website (or insert individual…

…are generally a great place to start your online journey. Their hosting packages will also allow you to work with most of the CMSs mentioned below. WordPress Globally WordPress is the most popular CMS for creating blogs and websites. It is open source software that is free to use at entry level.  It is quite intuitive…

…responsive website that enables existing and potential clients to search and view an extensive portfolio of oil tanks, water tanks, chemical tanks, wastewater tanks and accessories.   The website also features a TANKOLOGY section, where frequently asked questions and regulatory information is freely available. How does this apply to my website? Our point is that traditional ways…

…website against those with similar traffic levels in your industry. You can also compare your own analytics data – time on site, bounce rate, the number of pages viewed, total users – with that of your competitors. 2. Alexa.com is a benchmarking site where you can evaluate competitors’ online performance such as website traffic, statistics and…