…Online consumer spending is now a huge contributor to the digital economy.  We know from our research as part of the Digital Health Index that “Irish consumers spend on average €700,000 online each hour” In other words, your target audience is more than likely online, searching and buying products and services via their laptops, tablets and…

…about your brand, your offering, how best to get in touch and where to buy. Our research shows that consumers are frustrated when they can’t find contact information on a website. 90% of consumers check a website or search the internet when they are looking for information about a business. 5. Integrate with social media. This…

…dot ie Digital Health Index. While our research showed that more and more businesses recognise the importance of an online presence, a small cohort of businesses still remains offline—55 percent of this group have no intention of changing this. This mentality, coupled with weaknesses in internet infrastructure, may continue to have an adverse impact on future…

…Indeed, while 1 in 6 SMEs remain offline, this is a decrease from 1 in 4, or 25%, as per the last dot ie Digital Health Index (September 2015). SMEs with a Facebook page and Twitter profile numbered 48% and 21% respectively, while those with a YouTube and LinkedIn account increased to 7% (from 3%) and…

…broadcast. They shout. And shout a bit more. We heard you the first time and you didn’t engage us. If the style of the presenters is too much for you to take then it’s probably not worth sticking with. – Short is good. Research shows that you won’t listen much beyond 8 minutes so if you…

…searching for your own domain name in the search bar at the top of this page. Just scroll up, we like to make things easy for you. For the small sum involved why not update it now? It could save you time and money and prevent a business outage, downtime or even an interruption in your…