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The SME Digital Health Index 2019 examines the digital behaviours of 1,000 Irish SMEs, including their usage of digital assets like websites, social media, and e-commerce and their general attitudes towards digital technology, learning and investment. It also analyses consumers’ attitudes to digital technology, e-commerce and retail trends.

Ireland’s Digital Health Assessment

A key component of the DHI is the ‘Digital Health Assessment’, which ranks SMEs’ capabilities to communicate with their customers online, facilitate transactions online, and enhance or ‘boost’ their online presence with productivity software, like data analytics tools.

When graded against an ABCDEF system, Irish SMEs rank ‘C’ for communicating, ‘D’ for transacting, and ‘E’ for boosting.

SME attitudes to digital

Irish SMEs have more digital assets than ever before, 87% have at least one digital asset. However, only a minority of SMEs are using them to their full potential. E-commerce is the exception rather than the rule, less than a third (32%) of SMEs can actually take sales orders or process transactions through their website.

This is a trend that is pushing Irish consumers to shop with online competitors and international online retailers. 54% of Irish consumers will shop with a competitor if their preferred retailer is not online.

IE Domain Registry - SME Digital Health Index - SME attitudes to digital

The benefits of an online presence

SMEs that invest in digital skills and assets almost universally see a return. 72% of SMEs say that one of the biggest benefits of being online and digitally savvy is an increased awareness or understanding of their business among customers.

A third believe their online presence has led to increased revenue. A visible, intuitively designed website with e-commerce capabilities functions like an online shop capable of making sales 24/7, 365 days a year to customers all over the world.

IE Domain Registry SME Digital Health Index 2019 - Benefits of an online presence

The barriers to doing more online

SMEs, particularly micro-businesses, are generally resource-poor. Time, money, and expertise are in short supply. 28% say a lack of time is a major barrier to doing more online. Consumer demand, however, is only going in one direction, and SMEs that fail to embrace digital will lose out sooner than they think.

IE Domain Registry SME Digital Health Index 2019 - The barriers to doing more online
SME Digital Health Index 2019
SME Digital Health Index 2019 Download Now

Supplementary Appendices

This contains all supporting graphs from the report and can be downloaded separately:

SME Digital Health Index 2019
SME Digital Health Index 2019 – Supplementary Appendices Download Now

Regional fact sheets

Download your region’s fact sheet:

SME Digital Health Index 2019 – Dublin Factsheet
SME Digital Health Index 2019 Regional factsheet – Dublin Download Now
SME Digital Health Index 2019 – Leinster (excluding Dublin) Factsheet
SME Digital Health Index 2019 Regional factsheet – Leinster (excluding Dublin) Download Now
SME Digital Health Index 2019 – Munster Factsheet
SME Digital Health Index 2019 Regional factsheet – Munster Download Now
SME Digital Health Index 2019 – Connacht/Ulster (ROI) Factsheet
SME Digital Health Index 2019 Regional factsheet – Connacht/Ulster (ROI) Download Now

Suite of graphics

If you are interested in sharing insights from our SME Digital Health Index 2019, you can download the following graphics:

SME Digital Health Index 2019 - Suite of graphics
SME Digital Health Index 2019 - Suite of graphics Download Now

Previous Digital Health Index reports

SME Digital Health Index 2018
SME Digital Health Index 2018 Download Now
SME Digital Health Index 2018
SME Digital Health Index 2018 – Supplementary Appendices Download Now
SME Digital Health Index 2018 – Dublin Factsheet
SME Digital Health Index 2018 Regional factsheet - Dublin Download Now
SME Digital Health Index 2018 – Connacht Factsheet
SME Digital Health Index 2018 Regional factsheet – Connacht Download Now
SME Digital Health Index 2018 – Leinster (excluding Dublin) Factsheet
SME Digital Health Index 2018 Regional factsheet – Leinster (excluding Dublin) Download Now
SME Digital Health Index 2018 – Munster Factsheet
SME Digital Health Index 2018 Regional factsheet – Munster Download Now
SME Digital Health Index 2018 – Ulster (ROI) Factsheet
SME Digital Health Index 2018 Regional factsheet – Ulster (ROI) Download Now
Q4 2017
Digital Health Index Q4 2017 Download Now
Q1 2017
Digital Health Index Q1 2017 Download Now
Q4 2016
Digital Health Index Q4 2016 Download Now
Q1 2016
Digital Health Index Q1 2016 Download Now
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