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Using your .ie

.ie is Ireland's online identity of choice for businesses and individuals

We live in a digital world. If you are providing goods or services as a business or individual enterprise, it’s crucial that customers and potential customers can find you online as it’s the first place they’ll look. Many businesses are active on social media to promote their goods or services, but it’s worth remembering that these profiles are just rented digital assets. It is much more valuable to own and run your own fully independent website which you control.

A .ie domain name is Ireland’s official online address, so it is identifiably Irish, carrying great credibility and trust. It also lets your customers find you online by helping to boost your search rankings.

Businesses

According to our SME Digital Health Index, 63% of Irish consumers think a business looks outdated if it does not have a website.

Businesses can use a .ie domain to build a website, geared towards marketing products and services, attracting new customers, making more sales and driving revenue growth. Building a website has never been easier with many .ie accredited Registrars and other suppliers offering really simple do-it-yourself web builder packages.

73% of SMEs say their website is important in driving future sales growth

An e-commerce-enabled website is a major brand asset and a digital shopfront, allowing an SME sell to new and existing customers at home and abroad 24/7. It gives a business their own self-directed digital space, which offers potential customers reassurance that they are a credible and authentic business.

Proper business email addresses are also important, such as john@abcflowers.ie instead of john@gmail.com. A branded email which matches the website adds a level of professionalism and legitimacy to communications. It gives the right first impression that you are an established, trustworthy business and helps to develop your brand consistency.

If you are just starting out and are not ready to set up a website yet, you can still use your .ie for your branded email today, to set a professional tone for your business. It also means you don’t need to settle for near-match usernames on free email services.

77% of consumers trust companies that use professional email addresses, such as .ie

Read: SME Online Success Story – How a visible online presence helped to scale one Irish SME in the financial sector.

Individuals

Many of the same principles apply to individuals just as they do to businesses, although usually on a smaller scale in practice. You can build a personal website with a .ie address to promote your skills and services, boost your brand and climb the search rankings.

A personal website is a great way to showcase a portfolio of professional work experience and previous projects completed, to impress prospective employers and recruiters. Just share the URL with them. This is particularly useful for media, digital or creative pros such as graphic designers or writers, providing your own space to establish expertise in an area.

Providing contact details such as your phone number and email address allows people to get in touch with you and establish a professional connection.

By owning your own website and .ie domain address, you control your own digital identity and all content on the site, as opposed to social media profiles which might contain irrelevant or inappropriate content for a professional audience such as potential employers.

Again, setting up a professional email address to match the website gives the right impression in a professional online setting. It also has the benefit of promoting your website every time you send out an email.

.ie is the online identity of choice

Useful resources

Additional reading

FAQ

All computers connected to the Internet have unique numerical addresses to make sure that information gets to the right place. The domain name system (DNS) changes these numerical addresses into text based domain names to make it easier to find the information you are looking for. The Internet address .ie lets people know that your website is in, from, or related to Ireland. Domain names identify particular web pages. For example, in the web site address http://www.why.ie the domain name is why.ie. Domain names are also used in e-mail addresses, firstname.lastname@why.ie

To check what domain names are available you can use our online Whois search facility. A search for a name will show you if it is available. If you want to purchase an avaiable domain name, please contact a registrar. If the domain name is not available the organisation or person who registered it and when it was registered will be listed in Whois. Individual owners are not listed on Whois following the introduction of GDPR (.ie Whois Policy). You can use the Whois search box on every page of this website.

We recommend that you register your domain name through one of our Accredited Registrars. Registrars will help you to register your domain name and they will usually provide related services, such as the hosting of your website and email services. To make the registration process straightforward, we recommend that you visit our How to register a .ie domain page. Here you can see what supporting information you need to submit with your application.

Domain names can only use letters, numbers, the fada character (acute accent) and hyphens (“-“). Spaces and other symbols are not permitted for use. Names cannot begin or end with a hyphen and are not case sensitive. Domains cannot exceed 63 characters.