What’s the value of a website?

by Naomi Temple
14 May 2018

Getting online is a crucial part of growing your business. A modern, well-designed website can help you market your products and services, attract new customers and drive revenue growth. An e-commerce enabled website is a digital shopfront, allowing you to sell to new and existing customers at home and abroad.

Here are some key findings from our research.

You can earn more money

Having a website can improve your turnover. According to our Digital Health Index, digital-savvy Irish SMEs take home, on average, an additional €26,825 a year by selling their products and services on their website. This figure is up 12% in one year and we expect it to continue growing.

78% of SMEs said their website was important in generating new business and sales.

Don’t rely on social

Building a presence on a third-party platform is like being a tenant is someone else’s online home. Businesses do not own their social media presence and platforms can, at any time, limit, restrict access or charge for services.

Initially a business page on Facebook could reach 100% of its followers organically, but this has fallen to as low as 1%.

Be where your customers are

Irish consumers are well-accustomed to buying goods and services online. Two-thirds are more likely to purchase from a business that has a website and nearly three-quarters feel it’s important to buy Irish.

Value of a website - consumer statistics

How to set up your website

The first step is to register your .ie online address which is easy and fast to do so.

– Check if the name you want is available in the search bar at the top of this page.

– Choose an Accredited Registrar – a company through which you register, pay for and manage your domain name.

– Complete the Registrar’s online application form, ‘snap and send’ your supporting document and you’re done! New customers only need to send one document proving a connection to Ireland. Returning customers can avail of FastPass and do not need to re-submit any documents.

See how to register a .ie domain page for further information.