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What is OPTIMISE?
We launched the OPTIMISE Programme in 2011. It is an initiative that empowers small businesses to improve their online presence, hone their digital capabilities and grow their e-commerce sales.
Our Digital Health Index research reveals that SMEs and micro businesses with e-commerce capability remain in the minority, despite consumers’ appetite for online shopping growing.
Over the last seven years, we have worked shoulder-to-shoulder with 130 small and micro businesses to plan, develop and implement significant web enhancements and e-commerce capabilities to their existing websites.
Sector based approach
In 2017 we revamped OPTIMISE to take a sectoral approach, helping selected enterprises from a particular sector on their digital journeys.
Our current partners are the Design & Crafts Council of Ireland, the Hardware Association of Ireland and Retail Excellence.
Each participant of the programme undergoes a focussed digital healthcheck. It measures the performance of a participant’s business under the headings of Branding; Design; UX Usability; Content; E-commerce; Coding; Mobile; SEO/adwords; Social Media; Email marketing. A detailed report with recommendations is provided so that participants have a roadmap for improving their online presence and e-commerce capability.
Participants are given fast-track access to the LEO Trading Online voucher scheme, which offers financial assistance of up to €2,500 and training and advice to help small business trade online.
From a sector organisation perspective, OPTIMISE helps:
assist members to grow their businesses and protect their futures by ensuring they are digitally capable and confident
promote digital excellence within a sector and facilitate digital transformation
ensure that members can compete online in the global marketplace.
Our partnership with the Design & Crafts Council of Ireland has proved very successful so far in assisting Irish design and craft businesses to improve their online presence and e-commerce capabilities.
See how the individual small businesses also reaped the benefits of participating in the programme in our case studies below: