OPTIMISE Programme

Enabling e-commerce for SMEs

What is OPTIMISE?

We launched the OPTIMISE Programme in 2011. It is an initiative that empowers small businesses to improve their online presence, hone their digital capabilities and grow their e-commerce sales.

Our Digital Health Index research reveals that SMEs and micro businesses with e-commerce capability remain in the minority, despite consumers’ appetite for online shopping growing.

Over the last seven years, we have worked shoulder-to-shoulder with 130 small and micro businesses to plan, develop and implement significant web enhancements and e-commerce capabilities to their existing websites.

Sector based approach

In 2017 we revamped OPTIMISE to take a sectoral approach, helping selected enterprises from a particular sector on their digital journeys.

Our current partners are the Design & Crafts Council of Ireland and the Hardware Association of Ireland.

Each participant of the programme undergoes a focussed digital healthcheck. It measures the performance of a participant’s business under the headings of Branding; Design; UX Usability; Content; E-commerce; Coding; Mobile; SEO/adwords; Social Media; Email marketing. A detailed report with recommendations is provided so that participants have a roadmap for improving their online presence and e-commerce capability.

Participants are given fast-track access to the LEO Trading Online voucher scheme, which offers financial assistance of up to €2,500 and training and advice to help small business trade online.

From a sector organisation perspective, OPTIMISE helps:

  • assist members to grow their businesses and protect their futures by ensuring they are digitally capable and confident
  • promote digital excellence within a sector and facilitate digital transformation
  • ensure that members can compete online in the global marketplace.

Our partnership with the Design & Crafts Council of Ireland has proved very successful so far in assisting Irish design and craft businesses to improve their online presence and e-commerce capabilities.

Case studies

See how the individual small businesses also reaped the benefits of participating in the programme in our case studies below:

For further information on the companies we have worked with, please browse our case studies from previous years.

Expression of interest

If you are a sectoral organisation and are interested in participating in the programme, please get in touch. Email marketing@iedr.ie