We launched the Optimise e-Commerce and Website Development Fund in 2011 and have worked shoulder to shoulder with 90 Irish SMEs to provide tangible e-commerce offerings and improvements to their online presence.

Background to OPTIMISE

Our research into Irish SMEs and Micro-Enterprises online presence and e-commerce capabilities found that the vast majority of companies are not fully using the internet or online sales opportunities to drive growth in their businesses.

Over the last six years OPTIMISE worked with 90 Irish business owners to plan, develop and implement significant web enhancements and e-commerce capabilities to their existing websites.

OPTIMISE Design Ireland 2017

In 2017 we decided to revamp the OPTIMISE Fund and we have partnered with the Design and Craft Council of Ireland (DCCoI) to enable selected design enterprises to improve their online presence, hone their digital capabilities and grow their e-commerce sales.

We will conduct a detailed online audit of all selected enterprise’s websites. This will include an assessment of the entire customer service and logistics elements of the online experience.

Following the completion of this audit, we will conduct a series of 1-2-1 mentoring sessions with each selected company. These sessions will be facilitated by the DCCoI and this developmental work will also deal with issues such as branding, social media, pricing and photography. This will also be the opportunity for each business to satisfy its requirements to apply for the online trading voucher scheme with its local LEO.

The videos on this page will tell you more about the Fund and show how some of OPTIMISE winners from 2011 to 2016 have made the Fund work for both themselves and their businesses.

Download the full document for more on the New OPTIMISE Design Ireland Programme.

For further information on the companies we’ve previously worked with please browse our Case Studies section.

 The winners of the 2016 OPTIMISE Fund were: 

  1. Buska.ie (Dublin; moving and storage solutions provider)
  2. McAuleyPlace.ie (Kildare; charity providing residences and initiatives for older people)
  3. Glow.ie (Clare; hair and beauty salon)
  4. ForgottenChina.ie (Dublin; up-cycled china retailer)
  5. PrimoComm.ie (Cork; content strategy, management and production providers)
  6. EdTech.ie (Mayo; educational software provider)
  7. Glynns.ie (Galway; home hardware retailer)
  8. Fixlist.ie (Sligo; home maintenance online booking service)
  9. TDFitness.ie (Dublin; corporate wellness and fitness provider)
  10. WorldBox.ie (Dublin; personal shipping solutions provider)
  11. HealthyLiving.ie (Kildare; health food and vitamin shop)
  12. TrueFormActiveWear.ie (Cork; gymnastics and active-wear online retailer)
  13. JCLearn.ie (Dublin; Junior Cert study and resource provider)
  14. LazyBikeTours.ie (Dublin; electric bike tour operator)
  15. DublinWineRooms.ie (Dublin; wine bar and restaurant)

You can view the full 2016 shortlist here.