IE Domain Registry - TIPPING POINT Report 2020

About IE Domain Registry IE Domain Registry is the national registry for .ie domain names and is responsible for the management and administration of Ireland’s official internet domain, .ie, in the interest of the Irish and global internet communities. It operates the domain name system (DNS) for the .ie namespace, facilitates an independent dispute resolution service , and operates a public WHOIS lookup service for .ie domains. The company’s mission is to grow and strengthen .ie as the digital identity of choice for people and businesses with a connection to Ireland. In cooperation with our Registrars, technical partners, and stakeholders we help shape the development of the internet landscape and ecosystem. Policy development for the .ie namespace follows a bottom-up, consensus-driven approach through a multi-stakeholder Policy Advisory Committee . IE Domain Registry is committed to digital advocacy for the SME community. Through stakeholder engagement initiatives such as the OPTIMISE programme and Digital Town , the company works with and supports SMEs organisations to improve their members’ online presence and e-commerce capabilities. IE Domain Registry produces fact-based research for the business community and policymakers, such as the SME Digital Health Index , which provides key insights into the digital health of Irish SMEs. The company is focused on providing excellence in customer service through its ongoing customer experience (CX) innovation and improvement programmes. Since March 2018, it is easier and faster to register a .ie domain. There are over 295,000 .ie domains in the database. www.iedr.ie Methodology The Tipping Point report was commissioned by IE Domain Registry, in partnership with Digital Business Ireland, and carried out by Core Research. A total of 1,000 consumers aged 18+ were surveyed via online questionnaire. A total of 500 SMEs in the retail and customer-facing professional services sectors were interviewed via telephone. Research was carried out between 4 June and 2 July 2020. SME sample size breakdown „ Company size 1-5 = 69% 16-20 = 2% 6-10 = 18% 21-30 = 4% 11-15 = 5% 31+ = 2% „ Business type • Retail (pharmacy, clothes, computer/IT, hardware, off-licence, books) = 135 • Coffee shop/restaurant/pub = 76 • Convenience store/newsagent/grocer = 37 • Beauty salon/hairdresser/barber = 47 • Medical (doctor, dentist, physio, optician, vet) = 101 • Horticulture (farm shop, florist, garden centre) = 22 • Other = 82 „ Region • Dublin = 24% • Rest of Leinster = 28% • Munster = 27% • Connacht-Ulster = 21% 12 About DBI ‘Digital Business Ireland (DBI) is the voice of the Irish digital commerce sector. Set up in 2019, DBI counts over 3,400 businesses in its community with Health Stores Ireland, the Association of Fine Jewellers, County Kildare Chamber of Commerce, Women’s Inspire Network, and IPAV among its affiliate members. It continues to grow its membership footprint across a wide range of online and digital businesses including technology, retail, hospitality, professional services, travel, transport, education, leisure, agri-business, and property. DBI provides a range of services to its membership including training and events, networking opportunities, general advisory, insights, advocacy, and public policy influence, all of which facilitate digital businesses to grow, thrive, and achieve their ambitions.’ About Core Research Core Research is part of Core, Ireland’s largest marketing communications company. ‘We analyse the data from every source to truly understand people and brands. Our insights lead to smarter, more accurate and successful decisions.’

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